{"id":4081,"date":"2026-10-30T19:05:12","date_gmt":"2026-10-30T18:05:12","guid":{"rendered":"https:\/\/rumbo.ar\/website\/?p=4081"},"modified":"2026-10-30T19:06:40","modified_gmt":"2026-10-30T18:06:40","slug":"puerto-madryn-avanza-en-la-consolidacion-de-su-plan-de-posicionamiento-estrategico-de-turismo-de-reuniones","status":"publish","type":"post","link":"https:\/\/rumbo.ar\/website\/puerto-madryn-avanza-en-la-consolidacion-de-su-plan-de-posicionamiento-estrategico-de-turismo-de-reuniones\/","title":{"rendered":"PUERTO MADRYN AVANZA EN LA CONSOLIDACI\u00d3N DE SU PLAN DE POSICIONAMIENTO ESTRAT\u00c9GICO DE TURISMO DE REUNIONES"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>El trabajo conjunto entre la<\/em> <strong>Secretar\u00eda de Turismo, el Ente Mixto de Promoci\u00f3n Tur\u00edstica y el Puerto Madryn Bureau<\/strong> <em>impulsa la profesionalizaci\u00f3n del destino y el posicionamiento de la ciudad como sede de eventos nacionales e internacionales<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un esfuerzo coordinado para fortalecer la oferta tur\u00edstica de la ciudad y dinamizar la econom\u00eda local a lo largo de todo el a\u00f1o, la <strong>Secretar\u00eda de Turismo de Puerto Madryn, el Ente Mixto de Promoci\u00f3n Tur\u00edstica y el Puerto Madryn Bureau<\/strong> llevaron a cabo la presentaci\u00f3n del trabajo en marcha sobre Turismo de Reuniones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La reuni\u00f3n cont\u00f3 con la participaci\u00f3n de integrantes del <strong>Comit\u00e9 Ejecutivo del Ente Mixto de Promoci\u00f3n Tur\u00edstica<\/strong> y una mesa comisi\u00f3n integrada por referentes del sector de turismo de eventos y reuniones de la ciudad, en un espacio de articulaci\u00f3n p\u00fablico-privada orientado a consolidar a Puerto Madryn como una \u00absede por naturaleza\u00bb.<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Romper la estacionalidad y posicionar la marca ciudad<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El desarrollo del segmento <strong>MICE<\/strong> (Meetings, Incentives, Conferences, and Exhibitions) busca maximizar el potencial de la ciudad en la atracci\u00f3n de congresos, convenciones, viajes de incentivo, ferias, exposiciones, eventos deportivos y bodas destino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al respecto, el <strong>Secretario de Turismo de Puerto Madryn, Pablo Tedesco<\/strong>, destac\u00f3 la relevancia estrat\u00e9gica de este trabajo:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEs uno de los segmentos que queremos priorizar en el destino. Trabaj\u00e1ndolo y avanzando en tareas transversales con el sector privado, \u00e9ste es uno de los segmentos que rompe la estacionalidad y ese es uno de los objetivos en los que trabajamos desde la actividad tur\u00edstica de la ciudad\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, agreg\u00f3 que este trabajo se suma al Plan Estrat\u00e9gico \u201cHorizonte Madryn\u201d y reviste especial relevancia justamente para conseguir uno de los objetivos que es \u201cromper esa estacionalidad que sigue marcada entre verano\u2013ballenas\u201d.&nbsp;<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fortalecimiento Institucional y el rol del Madryn Bureau<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta iniciativa se busca dar un impulso determinante a la consolidaci\u00f3n del <strong>Madryn Bureau<\/strong>, instituci\u00f3n clave para la captaci\u00f3n y gesti\u00f3n de eventos, priorizando adem\u00e1s el fortalecimiento institucional del Bureau como actor t\u00e9cnico y representativo del sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Puerto Madryn<\/strong> cuenta con una destacada trayectoria en la materia: en 2017 \u2014a\u00f1o de creaci\u00f3n del Bureau\u2014 lider\u00f3 el ranking regional de la Patagonia y en 2019 se ubic\u00f3 como el segundo destino patag\u00f3nico en recepci\u00f3n de eventos. Tras las fluctuaciones generadas por la pandemia y la posterior recuperaci\u00f3n en el per\u00edodo 2023-2024, la ciudad busca ahora competir activamente en el mercado nacional.<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Etapas del Plan y Sostenibilidad Transversal<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El desarrollo del plan estrat\u00e9gico cuenta con el asesoramiento t\u00e9cnico y la consultor\u00eda de P3 FOR IMPACT a cargo de <strong>Fernanda Rodr\u00edguez<\/strong>, especialista en la materia, focalizada en identificar los mercados prioritarios, el tipo de eventos a atraer y la profesionalizaci\u00f3n del destino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El trabajo se estructurar\u00e1 en un primer tramo de 6 meses, bajo un enfoque de sostenibilidad transversal alineado con los criterios del Global Sustainable Tourism Council (GSTC) y la implementaci\u00f3n de buenas pr\u00e1cticas sostenibles en la organizaci\u00f3n de eventos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con este Plan Estrat\u00e9gico, <strong>Puerto Madryn<\/strong> ratifica su compromiso con la innovaci\u00f3n tur\u00edstica, la capacitaci\u00f3n continua y la articulaci\u00f3n p\u00fablico-privada para garantizar un crecimiento sostenido e integral del destino.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1150\" height=\"767\" src=\"https:\/\/rumbo.ar\/website\/wp-content\/uploads\/2026\/10\/unnamed-3-5-1150x767.jpg\" alt=\"\" class=\"wp-image-4082\" srcset=\"https:\/\/rumbo.ar\/website\/wp-content\/uploads\/2026\/10\/unnamed-3-5-1150x767.jpg 1150w, https:\/\/rumbo.ar\/website\/wp-content\/uploads\/2026\/10\/unnamed-3-5-768x512.jpg 768w, https:\/\/rumbo.ar\/website\/wp-content\/uploads\/2026\/10\/unnamed-3-5-800x533.jpg 800w, https:\/\/rumbo.ar\/website\/wp-content\/uploads\/2026\/10\/unnamed-3-5.jpg 1200w\" sizes=\"auto, (max-width: 1150px) 100vw, 1150px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s informaci\u00f3n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Web: <a href=\"http:\/\/www.madryn.travel\/\" target=\"_blank\" rel=\"noopener\">www.madryn.travel<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En todas las redes: @ <a href=\"https:\/\/us.list-manage.com\/I5GYkUtclHz?e=7fa2fbae22&amp;c2id=eeecf9bafbb1408837defd2ddb61bea7\" target=\"_blank\" rel=\"noopener\">madryn.travel<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">#PlanetaMadryn #AlineateaPlanetaMadryn<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El trabajo conjunto entre la Secretar\u00eda de Turismo, el Ente Mixto de Promoci\u00f3n Tur\u00edstica y el Puerto Madryn Bureau impulsa la profesionalizaci\u00f3n del destino y el posicionamiento de la ciudad como sede de eventos nacionales e internacionales<\/p>\n","protected":false},"author":2,"featured_media":4083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,8],"tags":[347,359],"class_list":["post-4081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-argentina","category-destinos-turisticos","tag-agencias-de-viajes","tag-promocion-turistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v28.7) - 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