{"id":3140,"date":"2026-06-01T15:53:23","date_gmt":"2026-06-01T13:53:23","guid":{"rendered":"https:\/\/rumbo.ar\/website\/?p=3140"},"modified":"2026-06-01T15:53:24","modified_gmt":"2026-06-01T13:53:24","slug":"turismo-de-reuniones-rosario-triplico-sus-eventos-internacionales-y-subio-al-podio-de-argentina","status":"publish","type":"post","link":"https:\/\/rumbo.ar\/website\/turismo-de-reuniones-rosario-triplico-sus-eventos-internacionales-y-subio-al-podio-de-argentina\/","title":{"rendered":"Turismo de reuniones: Rosario triplic\u00f3 sus eventos internacionales y subi\u00f3 al podio de Argentina"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>As\u00ed lo refleja el ranking 2025 que confeccion\u00f3 la Asociaci\u00f3n Internacional de Congresos y Convenciones.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rosario reafirm\u00f3 su condici\u00f3n de destino l\u00edder en sede de eventos. Seg\u00fan los datos que arroja el informe de la Asociaci\u00f3n Internacional de Congresos y Convenciones (ICCA, en ingl\u00e9s) sobre el Turismo de Reuniones mundial en 2025&nbsp;<strong>la ciudad qued\u00f3 ubicada en el puesto 3 en el ranking nacional<\/strong>&nbsp;habiendo validado 9 eventos con los par\u00e1metros que exige la asociaci\u00f3n.&nbsp;Entre las primeras 5 ciudades quedaron CABA, C\u00f3rdoba, Rosario, Mendoza y Bariloche.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"666\" src=\"https:\/\/rumbo.ar\/website\/wp-content\/uploads\/2026\/06\/unnamed-5.jpg\" alt=\"\" class=\"wp-image-3141\" srcset=\"https:\/\/rumbo.ar\/website\/wp-content\/uploads\/2026\/06\/unnamed-5.jpg 999w, https:\/\/rumbo.ar\/website\/wp-content\/uploads\/2026\/06\/unnamed-5-800x533.jpg 800w, https:\/\/rumbo.ar\/website\/wp-content\/uploads\/2026\/06\/unnamed-5-768x512.jpg 768w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Este prestigioso ranking mide la cantidad de eventos internacionales organizados anualmente por pa\u00eds y por ciudad seg\u00fan a\u00f1o vencido. De esta forma, Rosario se instala en el mapa mundial del Turismo de Reuniones, un segmento de la industria tur\u00edstica que aporta al movimiento econ\u00f3mico de la ciudad, durante todo el a\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En el ranking de ciudades de Am\u00e9rica, Rosario comparte el puesto 57<\/strong>&nbsp;con Porto Alegre, Salvador de Bah\u00eda y Cali. Por su parte, Argentina, con 147 eventos ICCA qued\u00f3 en el puesto 6 de pa\u00edses del continente americano.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El posicionamiento internacional de Rosario como sede de eventos se mide habitualmente a trav\u00e9s del ranking elaborado por ICCA, uno de los indicadores m\u00e1s utilizados a nivel global para evaluar destinos de turismo de reuniones (MICE: Meetings, Incentives, Conferences &amp; Exhibitions). Este ranking considera \u00fanicamente eventos internacionales rotativos con al menos 50 participantes y que se realicen peri\u00f3dicamente en distintos pa\u00edses, lo que permite comparar la capacidad de las ciudades para atraer congresos internacionales. El ranking incluye casi 2.000 ciudades a nivel global, por lo que aparecer en la lista implica visibilidad internacional dentro del mercado de congresos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Indicadores positivos en turismo MICE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En relaci\u00f3n a la sumatoria de eventos tanto nacionales como internacionales Rosario creci\u00f3 cerca de un 40% en 2025, respecto del a\u00f1o anterior. Fueron 277 los encuentros que pasaron por la ciudad en 2025 y en el desglose se contabilizaron 241 Congresos y Convenciones (9 de los cuales fueron ICCA), 23 Ferias y Exposiciones y 13 Eventos Deportivos Internacionales (con 4 pa\u00edses participantes y 10% de competidores extranjeros).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El aumento de los eventos en la ciudad marca una curva ascendente que se va afianzando. Con estos datos la ciudad se afirma como sede anfitriona, entre las primeras de la Argentina.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este contexto la Municipalidad de Rosario conjuntamente con el Rosario Convention &amp; Visitors Bureau articula una s\u00f3lida sinergia p\u00fablico-privada acompa\u00f1ando a las autoridades de las asociaciones profesionales y a los equipos organizativos con el fin de fortalecer a la ciudad como sede de eventos, optimizar los v\u00ednculos con las asociaciones profesionales y posicionarnos a nivel latinoamericano como ciudad anfitriona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El Rosario Convention &amp; Visitors Bureau, que nuclea a los actores privados intervinientes en la cadena de valor de este segmento, lo integran hoteles, centros de convenciones, salones, empresas de catering y de transporte, traductores, constructores de stands, entre otros. Tiene la misi\u00f3n de promover a la ciudad como destino sede de eventos y de captar nuevos eventos para nuestra ciudad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As\u00ed lo refleja el ranking 2025 que confeccion\u00f3 la Asociaci\u00f3n Internacional de Congresos y Convenciones. Rosario reafirm\u00f3 su condici\u00f3n de destino l\u00edder en sede de eventos. Seg\u00fan los datos que arroja el informe de la Asociaci\u00f3n Internacional de Congresos y Convenciones (ICCA, en ingl\u00e9s) sobre el Turismo de Reuniones mundial en 2025&nbsp;la ciudad qued\u00f3 ubicada [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,265],"tags":[187,208,314,57,60],"class_list":["post-3140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-reuniones-incentivos-conferencias-exposiciones","tag-argentina","tag-mice","tag-reuniones","tag-rosario","tag-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Turismo de reuniones: Rosario triplic\u00f3 sus eventos internacionales y subi\u00f3 al podio de Argentina - Rumbo Trade<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turismo de reuniones: Rosario triplic\u00f3 sus eventos internacionales y subi\u00f3 al podio de Argentina\" \/>\n<meta property=\"og:description\" content=\"As\u00ed lo refleja el ranking 2025 que confeccion\u00f3 la Asociaci\u00f3n Internacional de Congresos y Convenciones. Rosario reafirm\u00f3 su condici\u00f3n de destino l\u00edder en sede de eventos. Seg\u00fan los datos que arroja el informe de la Asociaci\u00f3n Internacional de Congresos y Convenciones (ICCA, en ingl\u00e9s) sobre el Turismo de Reuniones mundial en 2025&nbsp;la ciudad qued\u00f3 ubicada [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rumbo.ar\/website\/turismo-de-reuniones-rosario-triplico-sus-eventos-internacionales-y-subio-al-podio-de-argentina\/\" \/>\n<meta property=\"og:site_name\" content=\"Rumbo Trade\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-01T13:53:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T13:53:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rumbo.ar\/website\/wp-content\/uploads\/2026\/06\/unnamed-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Facundo Barrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Facundo Barrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rumbo.ar\\\/website\\\/turismo-de-reuniones-rosario-triplico-sus-eventos-internacionales-y-subio-al-podio-de-argentina\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rumbo.ar\\\/website\\\/turismo-de-reuniones-rosario-triplico-sus-eventos-internacionales-y-subio-al-podio-de-argentina\\\/\"},\"author\":{\"name\":\"Facundo Barrera\",\"@id\":\"https:\\\/\\\/rumbo.ar\\\/website\\\/#\\\/schema\\\/person\\\/1d4e0e2d98d77d34159b9fc9df886a96\"},\"headline\":\"Turismo de reuniones: Rosario triplic\u00f3 sus eventos internacionales y subi\u00f3 al podio de Argentina\",\"datePublished\":\"2026-06-01T13:53:23+00:00\",\"dateModified\":\"2026-06-01T13:53:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rumbo.ar\\\/website\\\/turismo-de-reuniones-rosario-triplico-sus-eventos-internacionales-y-subio-al-podio-de-argentina\\\/\"},\"wordCount\":531,\"publisher\":{\"@id\":\"https:\\\/\\\/rumbo.ar\\\/website\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rumbo.ar\\\/website\\\/turismo-de-reuniones-rosario-triplico-sus-eventos-internacionales-y-subio-al-podio-de-argentina\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rumbo.ar\\\/website\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/unnamed-4.jpg\",\"keywords\":[\"ARGENTINA\",\"MICE\",\"REUNIONES\",\"rosario\",\"TURISMO\"],\"articleSection\":[\"Actualidad\",\"MICE\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rumbo.ar\\\/website\\\/turismo-de-reuniones-rosario-triplico-sus-eventos-internacionales-y-subio-al-podio-de-argentina\\\/\",\"url\":\"https:\\\/\\\/rumbo.ar\\\/website\\\/turismo-de-reuniones-rosario-triplico-sus-eventos-internacionales-y-subio-al-podio-de-argentina\\\/\",\"name\":\"Turismo de reuniones: Rosario triplic\u00f3 sus eventos internacionales y subi\u00f3 al podio de Argentina - 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